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Blizzard hits an all time Record with Diablo 3 Sales! 3.5 Million Sold. 6.7 Million Distributed.

Blizzard has highest all time sales with Diablo 3

The moment the Diablo 3 servers went online, millions of players worldwide rushed to login and begin their quest for fame and fortune. More than a decade has passed since the previous title was released and on May 15th, the world of Sanctuary was in need of saving once more.

Luckily there were millions of heroes willing to take on the challenge and slay Diablo once more. Most probably, Diablo has been killed more than 10 million times already by the players who purchased the game.

If we want to be honest about it, Blizzard managed to overpass every expectation. The game went above and beyond what the player community tough of how Diablo 3 would be.

Recently, Blizzard released the numbers up to date for Diablo 3 and truth be told, they are quite impressive. See full press release here.

Just before the launch, Amazon published a press release that stated Diablo 3 holds a new record for the most sold PC game during prelaunch. However, alongside with the sales recorded by Amazon, worldwide sales reached a total of 3.5 million copies. These numbers are more than enough to make Diablo 3 the fastest selling game of all time. Still the numbers are even greater than that.

During prelaunch, World of Warcraft players got the opportunity to receive a free copy of the game if they would subscribe for the 1 Year Pass. Basically, the players agreed to pay for World of Warcraft for 12 months without being able to cancel the subscription and as a bonus they got Diablo 3 for free. When this promotion ended, almost 1.2 million players signed up to it. This raises the number of the total distributed copies of the game to 4.7 million.

Blizzard hits an all time Record with Diablo 3 Sales!

One week after May 15th and the sales pushed the numbers even higher. At the end of first week, Blizzard had 6.3 million copies of Diablo 3 distributed. These numbers caused some sort of negative consequences. It seems that Blizzard was not prepared for such a successful launch and the servers went down due to the huge number of players that attempted to login the moment they went up. However, the issue was rezolved in a timely manner by Blizzard.

In the press release that Blizzard published to share the sale numbers, Mike MorhaimeCEO and cofounder of Blizzard Entertainment took time to personally apologies for the problems during the official launch.

He admitted that they were not prepared for such large preorder sales. However, this successful distribution would have not been possible without the aid of more than 8000 retailers. He took the time to thank them as well.

As a side note, the Blizzard official took the time to thank the players for all the feedback provided and the fact that the game lived up to the expectation of everyone who has been so patient to wait for Diablo 3 almost 4 years since it was announced.

News spread like wildfire.


In the first 24 hours of its release Diablo 3 sold more than 3.5 million copies, Blizzard announced this morning. The pace sets a new record for PC games sales, it said. And that number doesn’t include the 1.2 million people who received the game after signing up for the World of Warcraft annual pass promotion. Not surprising considering the numbers, both Amazon and GameStop said the game was one of their biggest PC game launches ever. Full here


By the end of the first week of sales, Blizzard had sold 6.3 million copies of Diablo 3, reps for the company said. (It’s worth noting here that while Blizzard may now hold the PC sales record, it is easily bested by Xbox 360 and PlayStation 3 console titles such as Call of Duty: Modern Warfare 3, which sold a whopping 12 million copies in a single week.) Full here


Those first-day sales figures beat the previous record holder (and another Blizzard game) – “World of Warcraft: Cataclysm.” Meanwhile, “Diablo 3″ sales ballooned to a whopping 6.3 million within the first week.

“We’re definitely thrilled that so many people around the world were excited to pick up their copy of ‘Diablo III’ and jump in the moment it went live,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment, in a press release. Full here


Love it or hate it, a game selling millions of copies in days is fantastic news for PC gamers because it shows how strong we are. It’s the type of performance that will undoubtedly turn the heads of executives at all of the industry’s publishing houses, and give them serious cause to rethink their PC gaming strategies. This is a big piece of pie that they’ll all want a slice of. Full here


Diablo 3 is the latest installment in Blizzard’s critically acclaimed action role-playing series.  It continues the epic Diablo storyline, with players taking on the role of one of five heroic characters — barbarian, witch doctor, wizard, monk, or demon hunter — and embarking on a perilous quest to save the world of Sanctuary from the corrupting forces of the Burning Hells. Full here


This total is much higher than the 3.5 million and 5 million predicted by analysts. Those two estimates were for D3’s entire first year, mind you. Seems that they really underestimated the draw of the series. 

Blizzard coordinated a massive global launch for the game on May 15th. Over 8,000 retailers in North America, Europe, and parts of Asia opened at midnight to sell the game to eager fans. Blizzard also sold the game digitally through their own online store in those countries as well as Mexico, Argentina, Chile and Brazil. Full here


diablo 3 signed copies

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